Why Video Marketing is Working So Well

Using video in Marketing

In 2011, a scientific study released by Mattitiyahu Zimbler and Robert Feldman (link) suggested that people are more likely to stretch the truth in indirect communication methods like text messaging and email, than in actual face-to-face communications. The most likely interpretation of these findings as to why we are more honest in person are: It is just basic […]

The Top 8 Ways to Use Video in Your Marketing and PR


  The Top 8 Ways to Use Video in Your Marketing and PR Advertisements: You don’t need to buy expensive TV time to show your ads anymore. YouTube is free. With a little ingenuity, you can promote your video yourself through various social media channels as well as get it ranked on YouTube searches. Product videos: […]

Live Video Streaming – Periscope vs Meerkat


 vs  Article Update: March 2017 – It’s all over Periscope won. Live Video Streaming is set to become the hottest social media property during 2015, two apps namely Meerkat and Periscope have emerged as the frontrunners thus far but other apps like Livestream, Ustream and Stringwire have also gained good traction in the market. Meerkat is […]