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Category Archives for Digital Marketing

How to Build an Online Business in South Africa

Online business

How to Get Started with Building a Business Online.  Step 1.  Setup your Paypal account At some time or other, actually, very soon, you will need a Paypal account in order to purchase goods and receive payments on your website or to sell affiliate marketing products. You will also need to verify your Paypal account in […]

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What Is the Difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

Search Engine Optimization

  What is the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? The easy way to explain the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is to relate it to two of the main drivers of traditional marketing, public relations (PR) and advertising campaigns. SEO is similar to […]

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The Top 8 Ways to Use Video in Your Marketing and PR

Video

  The Top 8 Ways to Use Video in Your Marketing and PR Advertisements: You don’t need to buy expensive TV time to show your ads anymore. YouTube is free. With a little ingenuity, you can promote your video yourself through various social media channels as well as get it ranked on YouTube searches. Product videos: […]

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How to Setup a Facebook Page, with Article Content in Less than 10 Minutes

  To set up a professional looking Facebook page complete with your first few posts in under 10 minutes, follow these steps. Insert your company logo in the size 180×180 pixels. Insert your Facebook Page cover photo image 851 x 315 pixels. You can get stunning looking, ready-made cover photo images at www.timelineimages.com for just a […]

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Live Video Streaming – Periscope vs Meerkat

Periscope

 vs  Article Update: March 2017 – It’s all over Periscope won. Live Video Streaming is set to become the hottest social media property during 2015, two apps namely Meerkat and Periscope have emerged as the frontrunners thus far but other apps like Livestream, Ustream and Stringwire have also gained good traction in the market. Meerkat is […]

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