How to Make Money as an Affiliate Marketer in South Africa - Marketing Channel
Affiliate Marketing

How to Make Money as an Affiliate Marketer in South Africa

Affiliate marketing is a huge worldwide industry and is probably the second biggest revenue platform on the Internet, second only to online advertising, which is predominantly dominated by Google, Facebook and a few other mega online publishing portals.

However, a large percentage of affiliate marketers make most of their money on these platforms too.

Right now the most lucrative strategy in this space relies on great content marketing and promoting your site and content on Facebook, Twitter, Tumblr, YouTube and others through sending visitors to your site from these platforms, and then relying on them clicking on your Google Adsense adverts, at a cheaper cost per click than what Google pays you.

Starting out in affiliate marketing is hard and it will take you years to learn how to do it correctly. My best suggestion for someone starting out is to join up with an affiliate marketing and community that will help you get started by providing the right tools and tuition whilst providing a community of experience and successful affiliate marketers to lean on and provide mentorship.

There are two of these platforms that stand out head and shoulders above anything else and my recommendation is to not buy any tools or courses until you have looked at these two. They both have free and paid offerings, here is the link to Affilorama free and paid programme portal. The second option is the hugely successful Wealthy Affiliate, get your free account here.

If I had to recommend one of the two, it would be Wealthy Affiliate.

They provide you with 2 websites, affiliate boot camp training, 1 on 1 coaching and more in the free plan.

Getting back to South African affiliate marketing, we are way behind the rest of the big online commerce countries, like the United States, China, The United Kingdom, Australia and the rest of Europe.

What most people don’t realise is that Amazon is the world biggest affiliate marketing site. Even though they don’t deliver to South Africa, you can still cash in on being an affiliate, you just need to sell products to markets they do deliver to. Thus, you probably need to have a .com site.

In short, how it works is, if you have a blog, for example a DIY site and you publish a post on “How to build a treehouse”, you can have actual relevant Amazon products in your sidebar (eg. drills, treehouse plans,  prepackaged wood kits etc) that your site visitors can click on and if they buy the product, you make a commission of around 3 to 4%.

That is only the start of it though, many Internet marketers, do sign-up deals with manufacturers and sell the manufacturer’s products on a drop ship basis and make huge profits.

They do not have to keep stock but make money on each sale, the reason that the manufacturer works with the affiliate marketer is that the affiliate marketer is much better at optimising the products exposure on Amazon and brings in a lot more sales than the manufacturers can do themselves.

You can also start your own online store in South Africa and find products to dropship.

In South Africa affiliate marketing has been very slow to take off, many online retailers have not woken up to the fact that affiliate marketers can mean huge business to them. For example, Takealot.com, South Africa’s largest online retailer does not offer a Takealot affiliate program in the same manner that Amazon does, perhaps that will change now that they have had a huge cash injection from Naspers, we will keep you posted.

There is some glimmer of hope, www.mantality.co.za, SA’s number 1 online store for men has an amazing affiliate program offering 12% for starters and going up to 15%. Get in there if you are active in this space. You may also want to give Loot a try here is the info on their affiliate program.

There is one affiliate network in South Africa that does offer some lucrative affiliate commissions. Give OfferForge a try. For the others, it’s too soon to recommend them.

Making money as an affiliate marketer in South Africa is about a lot more than just these options though.

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By definition affiliate marketing or online business systems include, ebooks, online courses, webinars, teleseminars,, digital products, information products, eCommerce, blogging, affiliate product re-sales, cost per action, cost per click, membership sites/ subscriptions, audio programs, podcasts, coaching, certifications, masterminds, mobile apps and tools.

The most lucrative method is to design your own information product, that you launch via affiliate marketing networks such as JVZoo, Clickbank, CJ affiliates and many others.

The idea is to have a core product plus upsells and down sells that maximise your profit. You then utilise other affiliate marketers networks to sell your product, usually at a 50% profit share ratio.

This is where the real money gets made because you are leveraging the client lists of other affiliate marketers and if you get the right ones to promote your product, you are in for a big payday.

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Gareth - April 6, 2017

Thanks for the great tips. Just want to mention Loot a growing online store does offer an affiliate program. I was stumped when I realised Take-a-lot didn’t. Maybe this will be the competitive advantage loot will have to topple the giant. Golden rule adapt or die no matter the size.
I was also wandering about audible? I see they are part of amazon’s affiliate program now as well – I love books and audio books seem to be a growing trend. Hoping to take advantage of this little stream as well.

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    Leon Swartz - April 11, 2017

    Hi Gareth, thank you for bringing http://www.loot.co.za to our attention. This really helps open up possibilities for local bloggers. It is very much in line with what Amazon offers but finally a local solution. A great example of an authority/review site is http://www.herepup.com, they are reported to be earning in excess of $200 000 per month on this model.

    Reply
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    Reply
Callie - May 13, 2017

Awesome Article Bud! While affiliate marketing is in its Infancy in South Africa I do believe that there are big things to come!

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    Leon Swartz - May 13, 2017

    Thanks, Callie. I agree it’s just a matter of time.

    Reply
Teresa - June 14, 2017

There are many products on Amazon.com that ARE delivered to South Africa – mostly books, perhaps, but still many, rather than none. I have ordered books myself from Amazon about 18 months ago (and not from a South African seller), that were delivered to my door 13 days later.

What South African Amazon affiliates with .co.za sites and predominantly South African traffic can do is advertise only those Amazon products that DO ship to South Africa (they can check the shipping details of the products on the Amazon site – many of the books do get delivered to South Africa).

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Alison - June 29, 2017

Thank you everyone, I am looking at going into affiliated marketing, busy doing research.

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Kenneth - July 11, 2017

Thanks for a very interesting article. I am a total newbie when it comes to blogging and affiliate marketing. I have a website but that is in development for marketing affordable websites and I want to start a separate site for marketing. After some research I saw that it may be difficult to get paid by Amazon because they pay by cheque. I read that you can register with Payoneer and get paid via EFT. I read somewhere on Facebook that a few South Africans are using it and it’s making their life easier (just can’t find the link). Check out http://www.payoneer.com, I hope this information helps someone.

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shane paulsen - August 27, 2017

Hi Leon

Is there absolutly no affiliate programs for selling a list of products on a ecommerce site like you can do with Amozon.

I cannot find anything at the moment unless i have missed something. Let me know of any good ideas.
As for the post above about Payoneer, i have registered and it works well woth payments.

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    Leon Swartz - October 4, 2017

    Hi Shane, there’s nothing I am aware of that is in the same league as Amazon but
    many people make a successful living from selling products via http://www.bidorbuy.co.za, it’s worth having a look.

    Reply
Johann - October 3, 2017

Hi Guys,

My question would be , do you definitely require your own website to process the special link dedicated to your name or code , when it comes to affiliate marketing?

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    Leon Swartz - October 4, 2017

    Hi Johann, you do not need a website to promote affiliate links.
    You can share your link out via email, social media and other methods.

    A website would be advantageous to help build your authority in your niche and to grow your email list.

    Many affiliate marketers don’t even place affiliate links on their website but instead prefer to market
    their affiliate links to their email subscribers after sign-up.

    Reply
      Francis - February 10, 2018

      Thank you for the useful information

      Reply
odette - October 14, 2017

Usefull information.

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Thandie - November 4, 2017

Thanks for sharing this valuable information. As you point out South Africa and many companies are way behind when it comes to affiliate marketing. Many of the world’s most dominant brands like amazon, uber, asos, booking.com or alibaba all offer affiliate marketing programmes yet when you look at companies in South Africa or the rest of Africa very few do which is a bit surprising given the many benefits of affiliate marketing. However, as Lico Gross from affiliate network Admarula has said one of the reasons for this is that unti very recently very few bloggers and social media personalities with that can drive enough traffic have existed but that this is changing. So this makes it also more viable for companies to start offering affiliate marketing programmes. Furthermore, the technology to run affiliate programs efficiently and transparently was not available for a long time in South Africa. It will be interesting to see how this space will develop over the coming years.

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Louis - November 28, 2017

I love loot.co.za and it is often my preferred online shop. Their affiliate program however is a bit sketchy because the way I read it you will only receive 5% from the first order somebody places.

“You will earn 5% of the value of the first order for each customer that you refer.” http://www.loot.co.za/content/affiliate-policy

They also have a referral program which they prefer that you use, whereby you get a R50 voucher for each new customer you refer. http://www.loot.co.za/content/referral-program

So if you promote a product, and old customers goes there you get nothing. With the voucher program you spend your money with them.

I hope I am wrong about all this.

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Welcome Moeng - April 22, 2018

Hi thanks a lot this article is quite spot on. I have started since 2012 in this digital lifestyle and most of the money I made through selling digital products. I have found that affiliate marketing is simple if you have a paypal account. I have been using paypal to pay and receive money. Locally in South Africa we have also http://www.bidorbuy.co.za which offer affiliate marketing opportunities.

Affiliate marketing is the best way to make money from your computer, laptop or smartphone while you are at home. Digital products are also a great way to earn income such as on clickbank etc. I am in Cape Town and love the work from home concept.

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    Dean - May 7, 2018

    Hi, a bit off topic but how do you get it right to verify you’re paypal account to receive payment I have been struggling for months. Thanks

    Reply
    Kenneth - June 5, 2018

    Hi Welcome

    Thanks for your post. I am a newbie at this, have you had any success? Particularly with bidorbuy? Would you be willing to share some useful tips?

    Thank you

    Reply
    Greg - June 18, 2018

    Hi Welcome, it’s very encouraging to hear that you and others are making a success though the digital workspace. I tried to register with clickbank and was unsuccessful several times. Can you register using a gmail email account or if you reside in RSA?

    Reply
      Leon Swartz - July 28, 2018

      There’s no problem with registering from South Africa. I am not sure about Gmail.

      Reply
Alto - July 15, 2018

Hi guys awesome article. I recently made over R100k with a small niche affiliate site. Affiliate cash and sale of site. To verify paypal you need to deposit a small amount into your paypal acc. Clickbank registration is easy and gmail works fine. Just ensure your password is as per they format caps numbers and special characters. Trust this helps.

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Themba - July 18, 2018

Thanks for sharing this great,i’ve also been looking for an affiliate program in SA that lets you fill your ecom store with their products like the big giants do (Amazon clickbank etc) but unfortunately not yet happening in SA. South African citizens themselves are not yet comfortable with buying online, I sometimes do get questions asking if I do have a different payment method for instance giving an account no. so they deposit manually into my acc. But I think its still a great opportunity to build more site so when they start believing in the power of online shopping or online Entrepreneurship, those site will have grown to maybe proffessional looking sites delivering great content.

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Mui - August 16, 2018

Grate insights, thank you guys for your knowledge and wisdom, as I know South Africa Doesn’t have a proper infrastructure to be able to engage in E-commerce Amazon is a Giant and for it to come to SA, its going to buy these small SA E-commerce stores like takealot and loot, this will give them a chance to penetrate into SA so that the Users of takealot and loot could be theirs without any hustle..

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Thomas - October 1, 2018

Awesome advice! Promoting a 2-tier affiliate program is the best way to make passive income.

In addition to the lessons given above, I also recommend taking a look at this
article:

How to Make Passive Income With 2-Tier Affiliate
Programs

http://10krealvisitors.com/how-to-make-passive-income-with-2-tier-affiliate-programs/

It’s also very useful for learning how how to choose affiliate programs and tells
you how to get access to FREE affiliate training.

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Wicht - October 12, 2018

Why would Takealot not have an affiliate program? It means every local niche product affiliate marketer will be sending visitors to Loot.

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Gamaliel - October 21, 2018

Great article indeed. I have made a decision to make a living from the digital economy. I am a newbie researching and sometimes seems daunting. Articles like these assist a great deal.

Quick question Leon, are there online services where i can create a website for free? Im picking up USA linked services that require payment in dollars.

Thank you.

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Kenneth - November 7, 2018

Hi all

I agree with Gamaliel that pages like these help newbies, especially those who don’t know all the lingo. I’ll admit I’ve been lazy with getting a website going and trying to minimize outlay but hopefully will be running soon.

I know this is a late reply to Greg, as far as Clickbank goes, I also got a message saying that I couldn’t register with my Gmail account from South Africa. I saw a tip online that recommends that you use a mobile device (I used my phone) to register on their website. I did that and was successful and can now log in using my credentials on my PC. I’m yet to make use of the program though.

Hope this info helps

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