Google Adwords: The Importance of Using Landing Pages for Your Campaigns
Google Adwords: The Importance of Using Landing Pages for Your Campaigns I am pretty sure you’ll agree with me that getting a Google Adwords campaign to be profitable has become harder and harder. It just seems as if clicks are becoming more expensive and at the same time fewer prospects are converting. In today’s post, we […]
Email List Building Tools and Methods
Email list building tools and methods The Software platforms featured below have been reviewed by Marketing Channel and are our top recommendations for this technology category. Email list building has long been considered as the most important online marketing strategy for lead nurturing and effective prospect targeting, based on their stage of […]
SEO Tip: How to Get Backlinks from Your Suppliers
SEO Tips: How to get backlinks from suppliers Here are a few quick tips to get some valuable backlinks from your suppliers. We all know that getting backlinks can be quite an arduous task. We also know that it is still probably the most important factor for getting good SEO juice out of Google. But, […]
WordPress Themes – Which Style is Best for Your Business?
WordPress Themes The WordPress themes featured below have been reviewed by Marketing Channel and are our top recommendations for this technology category. WordPress themes have evolved to serve many different use cases, most themes are created with a specific role in mind, magazine layout themes are great for news sites, portfolio layouts are great for […]
B2B Communications Checklist
The business to business sector is as reliant on communications with customer and employee as any other sector today. The business to business (B2B) sector doesn’t talk much. When it comes to the tools and technology that the sector needs to communicate, they don’t really invest that much or pay very much attention. The reason […]
How to Make Money as an Affiliate Marketer in South Africa
How to make money as an affiliate marketer in South Africa To make money as an affiliate marketer in South Africa, it is important to understand what affiliate marketing is and how South Africa fits into the bigger international picture. Affiliate marketing is a huge worldwide industry and one of the biggest revenue platforms on […]
How to Take a Growth Marketing Approach to Your Online Campaigns
How to Take a Growth Marketing Approach to Your Online Campaigns Many marketers that have tried online marketing would have by now experienced the disillusionment of starting a Google Adwords or Facebook campaign that flops. Once you feel you have done everything correctly after setting up your ads and writing good copy to convert it, the […]
Email Marketing Software – Which Platform is Best for Your Business?
EMAIL MARKETING SOFTWARE The Email Marketing Software platforms featured below have been reviewed by Marketing Channel and are our top recommendations for this technology category. By now most companies have realised that their email marketing software is arguably still the most profitable resource in their marketing toolbox. The current return on investment as reported […]
The Value of Being Number One
Does your business really need to be on Google search? The answer to the question as to whether or not it really matters to land on Google’s front page is very simple – yes. It does. According to research the first result on Google gets 33% of all search traffic and page 1 search results […]