Sales Funnel & Landing Page Software Roundup
Sales funnel and landing page software The Software platforms featured below have been reviewed by Marketing Channel and are our top recommendations for this technology category. Sales funnels and landing pages have become two of the most important tools in the digital marketer’s arsenal. Although they are very different in the end results […]
Google Adwords: The Importance of Using Landing Pages for Your Campaigns
Google Adwords: The Importance of Using Landing Pages for Your Campaigns I am pretty sure you’ll agree with me that getting a Google Adwords campaign to be profitable has become harder and harder. It just seems as if clicks are becoming more expensive and at the same time fewer prospects are converting. In today’s post, we […]
Email List Building Tools and Methods
Email list building tools and methods The Software platforms featured below have been reviewed by Marketing Channel and are our top recommendations for this technology category. Email list building has long been considered as the most important online marketing strategy for lead nurturing and effective prospect targeting, based on their stage of […]
SEO Tip: How to Get Backlinks from Your Suppliers
SEO Tips: How to get backlinks from suppliers Here are a few quick tips to get some valuable backlinks from your suppliers. We all know that getting backlinks can be quite an arduous task. We also know that it is still probably the most important factor for getting good SEO juice out of Google. But, […]
WordPress Themes – Which Style is Best for Your Business?
WordPress Themes The WordPress themes featured below have been reviewed by Marketing Channel and are our top recommendations for this technology category. WordPress themes have evolved to serve many different use cases, most themes are created with a specific role in mind, magazine layout themes are great for news sites, portfolio layouts are great for […]
B2B Communications Checklist
The business to business sector is as reliant on communications with customer and employee as any other sector today. The business to business (B2B) sector doesn’t talk much. When it comes to the tools and technology that the sector needs to communicate, they don’t really invest that much or pay very much attention. The reason […]
How to Take a Growth Marketing Approach to Your Online Campaigns
How to Take a Growth Marketing Approach to Your Online Campaigns Many marketers that have tried online marketing would have by now experienced the disillusionment of starting a Google Adwords or Facebook campaign that flops. Once you feel you have done everything correctly after setting up your ads and writing good copy to convert it, the […]
Email Marketing Software – Which Platform is Best for Your Business?
EMAIL MARKETING SOFTWARE The Email Marketing Software platforms featured below have been reviewed by Marketing Channel and are our top recommendations for this technology category. By now most companies have realised that their email marketing software is arguably still the most profitable resource in their marketing toolbox. The current return on investment as reported […]
Why Video Marketing is Working So Well
In 2011, a scientific study released by Mattitiyahu Zimbler and Robert Feldman (link) suggested that people are more likely to stretch the truth in indirect communication methods like text messaging and email, than in actual face-to-face communications. The most likely interpretation of these findings as to why we are more honest in person are: It is just basic […]
The Top 8 Ways to Use Video in Your Marketing and PR
The Top 8 Ways to Use Video in Your Marketing and PR Advertisements: You don’t need to buy expensive TV time to show your ads anymore. YouTube is free. With a little ingenuity, you can promote your video yourself through various social media channels as well as get it ranked on YouTube searches. Product videos: […]