SEO/SEM Archives - Marketing Channel

Category Archives for SEO/SEM

How to Take a Growth Marketing Approach to Your Online Campaigns

Goal Setting

How to Take a Growth Marketing Approach to Your Online Campaigns Many marketers that have tried online marketing would have by now experienced the disillusionment of starting a Google Adwords or Facebook campaign that flops. Once you feel you have done everything correctly after setting up your ads and writing good copy to convert it, the […]

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Google Adwords: The Importance of Using Landing Pages for Your Campaigns

Adwords Campaign Planning

Google Adwords: The Importance of Using Landing Pages for Your Campaigns I am pretty sure you’ll agree with me that getting a Google Adwords campaign to be profitable has become harder and harder. It just seems as if clicks are becoming more expensive and at the same time fewer prospects are converting. In today’s post, we […]

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SEO Tip: How to Get Backlinks from Your Suppliers

SEO Backlinks

Here are a few quick tips to get some valuable backlinks from your suppliers. We all know that getting backlinks can be quite an arduous task. We also know that it is still probably the most important factor for getting good SEO juice out of Google. But, if you don’t blog enough and those articles […]

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What Is the Difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

Search Engine Optimization

  What is the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? The easy way to explain the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is to relate it to two of the main drivers of traditional marketing, public relations (PR) and advertising campaigns. SEO is similar to […]

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