Search Engine Marketing Archives - Marketing Channel

Category Archives for Search Engine Marketing

The 14 Most Powerful Digital Marketing Strategies

Digital Marketing

Digital Marketing: The 14 Most Powerful Digital Marketing Strategies – That Are Going To Make Your Business Dominate In Its Industry Today, online marketing or digital marketing as it is now known is a vital part of any company’s marketing arsenal. Many companies now rely almost solely on doing sales and creating leads using internet […]

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How to Take a Growth Marketing Approach to Your Online Campaigns

Goal Setting

How to Take a Growth Marketing Approach to Your Online Campaigns Many marketers that have tried online marketing would have by now experienced the disillusionment of starting a Google Adwords or Facebook campaign that flops. Once you feel you have done everything correctly after¬†setting up your ads and writing good copy to convert it, the […]

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Google Adwords: The Importance of Using Landing Pages for Your Campaigns

Adwords Campaign Planning

Google Adwords: The Importance of Using Landing Pages for Your Campaigns I am pretty sure¬†you’ll agree with me that getting a Google Adwords campaign to be profitable has become harder and harder. It just seems as if clicks are becoming more expensive and at the same time fewer prospects are converting. In today’s post, we […]

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What Is the Difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

Search Engine Optimization

  What is the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? The easy way to explain the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is to relate it to two of the main drivers of traditional marketing, public relations (PR) and advertising campaigns. SEO is similar to […]

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