Analytics and Tracking Tools
Analytics and Tracking Tools
Great Analytics and Tracking Tools can be hard to come by. With Google Analytics taking the largest piece of the pie, other services tend to cover the areas Google misses. We have put together a list of some of the better options for tracking visitors, most are free. In the end, we suggest using more than one to make sure you cover all of your bases.
Best for summary:
Best overall - Google Analytics
Best for retargeting - Facebook Pixel Tracking
Best to the point analytics suite with great data visualisation. - CLICKY
A free tracking alternative to run alongside other tracking solutions. - PIWIK
Anybody looking for a great looking tracking solution. - HEAP
The gold standard for analytics, it goes without saying that you will need to have Google's Analytics suite running on every website property you own.
What makes Google Analytics great?
Having been around for as long as anybody can remember, the platform is really one of the most refined analytics tools available. It also has a very small footprint so it won't slow your site down, and can be safely installed alongside other tracking scripts.
Ease of use
Easy to install with a guided installation guide.
All of the major platforms will have plugins to make installation easy.
A great set of advanced reporting tools.
Live user stats
The live dashboard will show you active visitors down to the second.
Easily export data in PDF format.
If you currently use Facebook advertising, or plan to in the future, you should be using the Facebook Pixel. Ever gone to a website and then seen adverts all over Facebook for it? This is the tool that makes it possible to retatget you.
What makes Facebook Pixel Tracking great?
The retargeting functions alone make it worthwhile. If you are willing to spend a bit of time figuring it all out, Facebook Pixel Tracking will be the most powerful tool in your tracking kit.
Track users that have visited any of your web properties and target them directly.
Pixel tracking is great for monitoring specific user actions if you need to know how many people have opened your sign up form or track specific interactions you need Pixel Tracking.
Easy Facebook ad integration
Easily use the data collected to refine your Facebook ads.
Easy to install
You get a simple script to insert wherever you want to track something.
Use Pixel Tracking to build an audience for your content to target later.
Clicky is a complete replacement for Google Analytics that has a few great tricks up its sleeve.
What makes CLICKY great?
CLICKY gets to the point fast, it features a great looking dashboard that shows you in depth stats.
Anybody looking for a to the point analytics suite with great data visualisation.
Something CLICKY has over Google is a fantastic heat map function, that shows you exactly where users are clicking.
Twitter keyword tracking
This allows you to track keywords in Twitter, good for keeping an eye on social mentions.
A for your eyes only widget on your website, perfect for checking your numbers without having to log into the platform
CLICKY has built in uptime monitoring, important for eCommerce sites.
Pricing starts at $9.99 a month.
PIWIK is an open source analytics tool, featuring a great looking dashboard and great tracking functions.
What makes PIWIK great?
PIWIK is a privacy friendly analytics tool, that is 100% free and not light on features.
Real-time data updates
Site & Page speed checking
HEAP focuses on user-friendly interfaces and tools and it is miles ahead of any other in that regard.
What makes HEAP great?
Heap is easily the tracking solution on this list we like the most, it can be a little tricky to install but the results are well worth it.
User level tracking
Adwords data integration